“Move over Britney; make way Beyonce! Actor Alan Cumming is joining the celebrity fragrance frenzy with the launch of Cumming the fragrance. ‘I’m not the most obvious person you’d think of to be a fragrance spokesperson’, said the Scottish actor. ‘People know I’m going to be a bit risqué, shake things up a bit. But really, what could be better than smelling nice, feeling sexy and having a laugh?’”
Women’s Wear Daily
“What does Alan Cumming smell like? Hmm. A manly, tasty blend of black pepper and bergamot with just a hint of Scotch pine, whiskey and—could it be?—rubber.”
The New York Times
“Cumming—is this a scent for which the world was screaming?
I don’t know if they were screaming but maybe they had a raised eyebrow in anticipation.”
TVGuide.com
“A bit devious, irreverent, clever and genially, unapologetically horny. A cheeky print campaign pays tongue-in-cheek homage to perfume ads of the past, and a TV spot features a naked Cumming rolling around in a bed in a chicly empty loft, with a coy voiceover espousing the value of personal and sexual liberation.”
Attitude
“Mild, nice, not obtrusive.”
Martha Stewart
“Alan’s cumming! On the big screen and in the shower he’s leaving his mark!”
Playgirl
“The commercial for Alan Cumming’s new fragrance is the funniest thing he’s ever done…and that’s including Spice World. This commercial is absolutely amazing.”
VH1
“Developed in collaboration with Cumming’s longtime friend, Christopher Brosius, the line also boasts several cleverly-named ancillary products and features the funniest fragrance ad spoof we’ve ever seen.”
Fashion Wire Daily
“How do people react to that racy use of your name?
It’s America in the time of George Bush. If you don’t get the joke, or if you’re trying to get Darwinism banned from your school, you’re not going to buy a soap called Cumming in a Bar.”
People.com
“[Christopher] said to him, ‘It would just be kind of genius to do something called Cumming the Fragrance, because it’s your last name, number one, and number two, ’cause it just kind of says something about the whole industry all together. Let’s just have a pisser out of it.’ And so they did, down to the promo photos, which play off of well-known perfume advertisements: Behold Alan Cumming, channeling Yves St. Laurent in his banned-in-the-U.S. cologne photo-wearing nothing but a pair of thick-rimmed frames. Check out Alan Cumming aping Sophie Dahl’s scandalous Opium campaign-butt-nekkid yet dreamy-eyed, massaging an elegant nipple.”
The Village Voice
“There is a bit of smoke, a bit of whiskey, a bit of leather, and lots of dirt and moss. If all that sounds very heavy and overtly masculine, it isn’t. It is a calm, earthy scent, very low-key and relaxed. Over the next hour or so it loses much of the whiskey and leather, and the rubber disappears entirely. It stays very earthy and evolves into a subtle, sexy, your-skin-but-better fragrance. Eventually it is very smooth and soft, and there is something that smells wonderful but that I don’t recognize. The white truffle?”
NowSmellThis.com
“‘Cumming, dear’. What once was a term of polite precaution has become the season’s latest olfactory craze, thanks to a collaboration between perfumer extraordinaire Christopher Brosius and innovative movie maverick Alan Cumming. Brosius sought to capture the essence of Cumming, particularly his wit, mischievous nature and versatility.”
Metro Source
